In this episode of The Next Stage, Overtune CEO Sigurdur Arnason and Nick Gatfield, the former CEO of Sony UK, discuss how social media platforms, TikTok in particular, are driving innovation in music creation.
They examine how these platforms are democratising the music industry by making it easier for anyone to create and share music, leading to new opportunities for both established and emerging artists.
The CEOs also discuss how these platforms are changing the way music is licensed and, ultimately, monetised.
Sigurdur Arnason, CEO, Overtune and Nick Gatfield, founder, Twin Music, were in conversation with Ines Henriques, radio presenter, Antena 3 on the MusicNotes stage at Web Summit 2022.
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