Research shows that news consumption for Gen Z is increasing dramatically - but only on one platform: TikTok. Aside from a small increase in news consumption on Instagram it is dramatically decreasing on all other platforms, says Sara Fischer, media reporter at Axios.
What does this mean for the future of news given that TikTok is not only a relatively new platform but has been known to circulate a significant amount of misinformation and is based in China?
Journalist Ann Curry says the good news is that Gen Z seems to be better informed and more motivated to keep up with current affairs than previous generations of young people. Besides which, all of these platforms provide a forum style way to get news, allowing Gen Z to not only see the headlines but how their peers react to those headlines.
Listen on for more valuable insights into how journalism can win the trust - and attention - of Gen Z.
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