What does Gen Z want from their favourite brands? Not celebrity endorsements or value for money. A younger generation with purchasing power are choosing to spend money on companies that align with their personal values, ranging from racial justice to gun control.
Ty Montague and Rosemarie Ryan, co-founders and co-CEOs of CO Collective, talk about how concern for environmental and social justice issues is driving younger consumers to choose brands that care. And they explain how this is an opportunity for companies to get involved in the growing market for conscious capitalism.
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