Blockchain technology promises more control over personal data for internet users. Ostensibly, they could sell this data to advertisers, choosing what ads they are exposed to and what companies track their browsing habits while pocketing some cash in the process.
How is this good for the online advertising industry who rely on data harvesting to target potential customers? As Brittany Kaiser, founder of Own Your Data, points out, you may think an ad is being looked at by a human but it could be click fraud. That Facebook user might be a bot. In the first quarter of 2022 alone, according to Brittany, Meta removed 1.6 billion fake accounts from its social networking platform.
Blockchain is being touted as a mutually beneficial solution for end users and advertisers. Keep listening to find out why.
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