The Next Stage Podcast

Ads, cookies and blockchain

October 11, 2022 The Next Stage Podcast
The Next Stage Podcast
Ads, cookies and blockchain
Show Notes

Blockchain technology promises more control over personal data for internet users. Ostensibly, they could sell this data to advertisers, choosing what ads they are exposed to and what companies track their browsing habits while pocketing some cash in the process. 

How is this good for the online advertising industry who rely on data harvesting to target potential customers? As Brittany Kaiser, founder of Own Your Data, points out, you may think an ad is being looked at by a human but it could be click fraud. That Facebook user might be a bot. In the first quarter of 2022 alone, according to Brittany, Meta removed 1.6 billion fake accounts from its social networking platform.

Blockchain is being touted as a mutually beneficial solution for end users and advertisers. Keep listening to find out why.

Thanks for listening to the Next Stage. If you enjoyed this episode, please rate and review us on your preferred podcast platform. 

Web Summit is returning to Lisbon this November. Get your tickets now by following the link in the show notes.

"The best technology conference on the planet".
Join us in Lisbon this November.



"The best technology conference on the planet".

Follow us on Twitter, Instagram and Linkedin.