The Next Stage Podcast

TikTok feeds gen Z’s appetite for influencer authenticity

August 16, 2022 The Next Stage Podcast
The Next Stage Podcast
TikTok feeds gen Z’s appetite for influencer authenticity
Show Notes

It might seem like a mystery to gen X and elder millennials that younger social media users have fallen for TikTok, a platform that seems to be more about dance moves and viral challenges than anything else. But TikTok celebrity Josh Richards explains that gen Z prizes TikTok for its focus on authenticity in a world where influencers Facetune, Photoshop and filter their lives for followers.

Josh talks about his journey to success – all the way from filming duds in his mom’s basement to the moment when he went viral on TikTok – and discusses what his next ventures will be.

CrossCheck Studios founder and CEO Josh Richards was in conversation with Style Canada editor-in-chief Elise Gasbarrino on Centre Stage at Collision 2022.

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