Designing meaningful and modern brands for a world that demands more and more of our attention every day is undoubtedly a major challenge. Sairah Ashman, CEO of brand consultancy Wolff Olins, explores the roles of brand and experience, unpacking how combining these two elements could have a more conscious impact on businesses and people.

Sairah Ashman, CEO of Wolff Olins, presented on the creatiff stage at Collision 2022.

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