FaZe Clan COO Jaci Hays shares how focusing on three critical pillars in order to reach today's youth made the esports organisation a cultural phenomenon. 

Jaci answers two big questions: Why is Gen Z different than any generation before it, and what does it take to build authentic connections?

Jaci Hays, COO at FaZe Clan, delivered a keynote speech on ContentMakers at Web Summit 2021.

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